Selling products on different Marketplaces can be an experience that involves some problems along the way. Selling on marketplaces produces great benefits but can also lead to headaches if you don’t let technology help you.
Here below, we give you a list of the main problems that an eCommerce retailer has to deal with when deciding to sell its products on a marketplace. Furthermore, as it is not useful to introduce problems without providing solutions, we will also show which solution can be the most effective to avoid them. Hope this can help you!
1. Incorrect product classification by categories
How many times have you searched on a marketplace and realized that the recommended products have nothing to do with the item you were looking for? We know that you do not want this to happen when you place your products on marketplaces. The only way to avoid this is to spend time applying the correct classification for your products for each marketplace. Here’s an example of an “intruder” between the suggested items:
If you sell one or a few product categories, you will not need to spend too much time on this procedure and you can do it manually. However, if you have a quite large product catalog this can be more complicated.
Solution: feed management tools such as Channable that know all the categories of marketplaces like Amazon, eBay, Fnac…and many more. You can use online catalog fields, for example, the product type or the category you use on your website to assign the correct category classification, as shown below:
Moreover, when using a feed management tool if you add products or new collections to the online catalog they will be automatically classified for each marketplace with which a connection has been established.
Forget about your high heel shoes accidentally appearing in the children’s clothing category!
2. Contrasting information about your products
Well done! You have already gotten your product information on the marketplace. The hard part is over. Or not? If the information is manually inserted you will encounter the following problem: constantly maintaining updated information.
When selling on the Internet, your online catalog is constantly changing. There are products that go out of stock, new products added to the catalog, prices or discounts that change every season or even every day.
How to make sure all these changes will be reflected in each marketplace? If you do not have too many products in your catalog or you do not sell on many marketplaces at once, you can manage it manually. If it is not the case, prepare yourself to spend a lot of time updating all marketplaces.
Solution: feeds management tools draw direct information from your eCommerce store. In other words, it is a sort of intermediary between your eCommerce platform (PrestaShop, Magento, Shopify or WooCommerce) and marketplaces you are connected to. Every time there is a change in your eCommerce store, this change will be automatically reflected in the marketplaces you are connected to. Thereby, you are assured that correct prices are published on e.g. Amazon or that an out of stock product will not appear on eBay.
3. Manual management of orders
The main goal of selling products on marketplaces is to increase sales. Selling lots of products would make you extremely happy but can also waste a lot of your time if you have to manage your orders one by one for each marketplace. The dreaded copy-paste of each order allows you to complete this activity but how much time does it require and how many mistakes you can make?
Moreover, in the post-sales process, you have to deal with several couriers’ websites if you use more than one courier for different geographical areas. This can be complex and can lead to errors, too.
Solution: Do you know that feed management tools allow orders generated in the marketplace such as Amazon or Fnac to be grouped and sent directly to your eCommerce platform?
It is possible to have a centralized order management system in only one place where you can also automatically update shipment information, as well as updating in real-time out of stock products.
For the post-sales, you can use an all-in-one platform like Qapla’, that imports every order from marketplaces and eCommerce stores to a unique dashboard, in a similar way. There, you can generate shipments and control all of them in real-time; then, you can communicate the updates about the deliveries to the recipients with customized notifications, branded content, and promotions (on tracking page, email, and SMS).
4. Unappealing product information
Every day more and more brands and advertisers are selling on marketplaces. This means that the competition is increasing so it is harder to stand out.
Therefore, is important to offer detailed information about the characteristic of your products and to edit the existing information to its fullest, especially focusing on titles and descriptions.
Checking the available information for each product can be complicated if your catalog includes more than 1000 references.
Solution: a feed management tool that allows you to easily optimize your product information. First, by adapting to the characteristics each marketplace requires, then making the information more attractive. An example of an improvement can be to add some sort of discount or to propose an offer in the title. If you sell clothing, it is recommended to include size and colors in the title. The conversion rate is higher.
The following shoes have an attractive title for Amazon as it shows the product, brand, type of shoe, colors, and size. There is no margin of error by clicking on the item.
Nowadays there are technologies that help to accelerate sales processes on marketplaces and also help to save time and money by creating perfect listings. The solutions are so simple, so why not integrate them into your eCommerce strategies? Many brands already use feed management tools such as Channable to create perfect listings for marketplaces.
Author: Judit Escudero, Marketing Manager Spain, Channable
Channable is an online all-in-one that includes several features, like feed optimization, product placement into marketplaces, order connections, automated dynamic text advertising and Analytics synchronization.