Why do internet users visit your eCommerce website, browse a few pages, and leave without buying a product?
If you look into it, you’ll find many possible reasons. For example, it may be a distraction offline, a notification could have lured them to another website, or they could have found better offers elsewhere.
Whatever the cause, it’s a potential loss of revenue for your eCommerce business. So, how can you support customers to ensure they buy today and keep coming back?
In this short guide, we’ll explore tools and strategies to support customers while shopping online:
- how to assist the user during navigation and purchase
- when to assist the online shopper
- assistance tools to improve customer care during purchase
- strategies to increase conversions during eCommerce website navigation