Email Marketing – strategies, potentialities, and best practices
With an average return on investment estimated at 122%, Email Marketing is a key channel for acquiring clients, building customer loyalty, and generating sales. Thanks to this powerful tool, you will be able to tell your brand, propose promotions targeted to the right customers, and monitor attitudes and habits in order to optimize your strategies. Increasing e-Commerce sales through Email Marketing campaigns will be a consequence of mastering this powerful communication channel. However, to succeed, you need to know:
- Definition of Email Marketing
- Benefits
- Newsletters and DEMs
- KPIs to monitor
- Communicating through Email Marketing
- Email Marketing Automation
- Email Marketing Examples
