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Qapla'

Qapla'

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You are here: Home / Archives for blog / Marketing

Marketing

Email Marketing KPI and strategies

Email Marketing – strategies, potentialities, and best practices

With an average return on investment estimated at 122%, Email Marketing is a key channel for acquiring clients, building customer loyalty, and generating sales.  Thanks to this powerful tool, you will be able to tell your brand, propose promotions targeted to the right customers, and monitor attitudes and habits in order to optimize your strategies. Increasing e-Commerce sales through Email Marketing campaigns will be a consequence of mastering this powerful communication channel. However, to succeed, you need to know:

  • Definition of Email Marketing
  • Benefits
  • Newsletters and DEMs
  • KPIs to monitor
  • Communicating through Email Marketing
  • Email Marketing Automation
  • Email Marketing Examples
Read more… about Email Marketing – strategies, potentialities, and best practices
eCommerce Reviews ENG

e-Commerce Reviews: the complete guide

What are reviews, if not the fourth dimension of e-Commerce? If pictures unveil what the products look like and descriptions give an additional three-dimensionality to them, reviews help us grasp the subtle nuances that make a difference in the buyer’s final choice. That is why every e-Commerce site needs reviews.

  • e-Commerce Reviews
  • The benefits of product reviews 
  • How to increase e-Commerce reviews
Read more… about e-Commerce Reviews: the complete guide

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