“Logistics has been (and it continues to be), one of the most critical and difficult issue to manage, for sure, especially for a compnay like ours, which grows at rates higher than 100%.
The adoption of Qapla’ has been a fundamental step for us, I’d say a keystone. Amicafarmacia.com uses a high number of couriers to ship to customers; Qapla’ allows us to have an all-in-one dashboard to manage all the shipments: we can analyze the status, point out potential criticism and take action when required, in addition to be a measurement tool of the performances of the different couriers. After the implementation of Qapla’, we definitely improved our customer experience, since we have the possibility to keep our clients informed in real time about the status of their shipment, known to be as the matter that worries the online consumer a lot.
As well as improving the purchase customer experience, through Qapla’ we’ve been able to boost the purchase frequency and so the Customer Lifetime Value. This was made possible by embedding banners into the tracking page and transactional emails that communicate specific promotions to the clients.”