Qapla's blog - Qapla'

Email Marketing – strategies, potentialities, and best practices

With an average return on investment estimated at 122%, Email Marketing is a key channel for acquiring clients, building customer loyalty, and generating sales. Thanks to this powerful tool, you will be able to tell your brand, propose promotions targeted to the right customers, and monitor attitudes and habits in order to optimize your strategies. Increasing e-Commerce sales through Email Marketing campaigns will be a consequence of mastering this powerful communication channel. However, to succeed, you need to know:

Definition of Email Marketing
Benefits
Newsletters and DEMs
KPIs to monitor
Communicating through Email Marketing
Email Marketing Automation
Email Marketing Examples

28/05/2021 / Marketing

The best platforms to sell online

In recent times, eCommerce platforms and websites to sell online have significantly increased. Whether you are an entrepreneur, a startup owner, an artisan, or a marketer, you must have realized that you need to create an online shop to keep your business alive. In this article, you will find the directions to choose the best platforms to make your eCommerce take off in the galaxy of online sales, up to the hyperspace.

Online selling platforms: features
CMS platforms to sell online
Free platforms to sell online

10/05/2021 / Tools

Shipment tracking systems — the complete guide

Order tracking is an asset for your eCommerce. It allows you, at a glance, to keep track of the shipment of your products and to quickly manage any problems, and build customer loyalty. Let’s see what it is exactly!

Shipment tracking: how it works
Tracking strategies for shipments
Improving shipment tracking systems
Tracking systems of the different couriers:
- GLS tracking
- DHL tracking
- UPS tracking
- TNT tracking
How to make tracking a marketing tool

22/04/2021 / eCommerce

e-Commerce Reviews: the complete guide

What are reviews, if not the fourth dimension of e-Commerce? If pictures unveil what the products look like and descriptions give an additional three-dimensionality to them, reviews help us grasp the subtle nuances that make a difference in the buyer’s final choice. That is why every e-Commerce site needs reviews.

e-Commerce Reviews
The benefits of product reviews
How to increase e-Commerce reviews

31/03/2021 / eCommerce, Marketing

Qapla’ presents Original Paella: Interview to Esther Plá Martí

One of the undisputed symbols of Spain in the world is the Valencian paella. As the number of Iberian eCommerce companies using Qapla’ to manage the shipping phase grows, we are proud to present the store that stands out for the spread of the paella culture, as well as for the sale of ingredients and […]

29/10/2020 / Interviews

Feed management: how to avoid the most common mistakes when selling on marketplaces

Selling products on different Marketplaces can be an experience that involves some problems along the way. Selling on marketplaces produces great benefits but can also lead to headaches if you don’t let technology help you.

03/04/2020 / Tools

Italian eCommerce statistics during COVID19 outbreak: updated data by sector

Last Update: 25/05/20 – In these hard times, data can help for some insightful consideration to all the eCommerce network around the world. COVID19 arrived in Italy more than a month ago and before other countries, so the consequences on online sales in Italy can suggest some forecast for changes in consumers’ behaviour abroad, too. Thanks to the eCommerce data collected […]

26/03/2020 / eCommerce

Qapla’ and Verified Reviews Best Practice during Xmas Time

Question: “How to optimize post-sales and reviews management, at the same time, in the eCommerce world during Xmas period?” Answer: “Using the perfect combination of two systems, provided by Qapla’ and Verified Reviews“.

13/12/2019 / Tools

Qapla’ presents Tannico: interview to M.Magnacavallo

Tannico is the Online Wine Shop with the largest selection of Italian Wines and definitely it represents excellence on the level of services, innovations, diversity, and quality of labels of all wine panorama.

01/07/2019 / Interviews

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