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Lifetime Value: what is and how to increase it in eCommerce

When businesses think about customers, they would often link them to transactions and revenue. Consumers purchasing trends and patterns are often what companies focus on the most. However, simply valuing consumers over the short term isn’t enough to make a high profit for businesses. Here is how consumer lifetime value plays a crucial role in benefiting companies in the long term. Rather than thinking about how to acquire more customers while lowering costs, consumer lifetime value helps you to optimize your long-term acquisition spending for maximum value.

Let’s discover in this essential guide:

What is Consumer Lifetime Value?
How to Calculate Consumer Lifetime Value
Why is Lifetime Value important in eCommerce
Strategies to increase Lifetime Value
Examples of retention campaigns in eCommerce

26/09/2022 / Marketing

Shipments and stock on hold: how to reduce their number, cost and inconvenience

Shipments don’t always end as expected, eCommerce professionals know it perfectly. One tricky situation that can affect a delivery is turning into “stock on hold“. The product is in a “limbo“, neither in the hands of the customer nor among those of the merchant, waiting to be released. In order to reduce the incidence of these cases and the resulting inconvenience, let’s explore deeply:

07/09/2022 / eCommerce

Tools and strategies to support the customer during online shopping

Why do internet users visit your eCommerce website, browse a few pages, and leave without buying a product?
If you look into it, you’ll find many possible reasons. For example, it may be a distraction offline, a notification could have lured them to another website, or they could have found better offers elsewhere.
Whatever the cause, it’s a potential loss of revenue for your eCommerce business. So, how can you support customers to ensure they buy today and keep coming back?
In this short guide, we’ll explore tools and strategies to support customers while shopping online:

how to assist the user during navigation and purchase
when to assist the online shopper
assistance tools to improve customer care during purchase
strategies to increase conversions during eCommerce website navigation

08/07/2022 / Tools

The influence of weather on eCommerce orders

The weather has a significant impact on the lives of all of us, from how we feel to the changes in our schedules for work or free time. We expect the weather conditions to influence the propensity to buy and in particular eCommerce orders. Are the eShoppers to some extent “meteoropathic“?

To find it out, we crossed the data of +1.8 million orders managed on Qapla’ of a sample of more than 300 stores and the weather conditions of 5 Italian locations (Milan, Rome, Naples, Bari, and Turin) and 2 European capitals (Madrid and Paris), taken from Visual Crossing Corporation for the period between 01.04.2021 and 25.03.2022 (almost one year, to cover all seasonal variations). Other studies identified a connection between bad weather and online shopping: a RichRelevance study measured a difference between 10 and 12% of online orders in Seattle for home goods, clothing, and wholesale between clear and cloudy days.

01/07/2022 / eCommerce

Cross-Border eCommerce: Everything You Need to Know to Start Your International Business

If the world seems smaller and smaller, it is because it is becoming easier and faster to make purchases from faraway places without any real perception of the distances – physical, linguistic, currency, etc. – that separate seller and buyer. For this reason, more and more merchants are considering internationalising their eCommerce as the next […]

27/06/2022 / eCommerce

Cross-Border eCommerce: what you need to know

Online shopping has been sweeping the world in recent years. Now, the industry of eCommerce is bigger than ever. In fact, eCommerce has penetrated through international borders. Many businesses are keen to expand into new regions now that global eCommerce is the new norm. COVID-19’s blend of technological advancements, digitalization, social distancing, and evolving buying […]

10/06/2022 / eCommerce

ERP for eCommerce: what it is for

If you have ever wondered how to organize the flow of data and operations of your eCommerce business, you may have come across the acronym ERP. Can an ERP application be the solution to increase the efficiency and quality of your service? In this article we examine: What is an ERP What an ERP in […]

23/05/2022 / Tools

Trends and online sales growth in 2022: the data from “Osservatorio eCommerce B2C”

“Evolution of B2C eCommerce in Italy through data and trends”, the report processed by Osservatori.net – Digital Innovation was presented during the most relevant exhibition for Italian eCommerce, Netcomm Forum 2022. From this year, Qapla’ is a proud partner of “Osservatorio eCommerce B2C”, taking part in the research and working groups of the institute.

11/05/2022 / eCommerce

How To Optimize Your Site’s Menus for More Sales

Every business wants more sales. Sure, you could sink more money into PPC ads to get more people through your (virtual) shop door. Or you could focus on CRO and get your current visitors to stick around longer and ultimately, spend more. This is where optimizing your menus comes in.

11/04/2022 / eCommerce

Email Marketing – strategies, potentialities, and best practices

With an average return on investment estimated at 122%, Email Marketing is a key channel for acquiring clients, building customer loyalty, and generating sales. Thanks to this powerful tool, you will be able to tell your brand, propose promotions targeted to the right customers, and monitor attitudes and habits in order to optimize your strategies. […]

28/05/2021 / Marketing

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