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B2B packaging eCommerce
B2B packaging eCommerce
Imballaggi 2000: B2B tracking emails that convert 6.6%
In B2B, a delay on packaging can halt the customer’s production. Imballaggi 2000 stopped checking tracking one by one and turned shipping alerts into a sales channel.
- Customers
- Over 300,000 a year, from SMEs to multinationals
- Volume
- Over 300,000 shipments a year
- Catalogue
- Over 1,000 products
6.6%
conversion from tracking emails, first year
98%
shipments delivered in under 24 hours
300,000+
shipments a year
Before Qapla'
- Delays found too late No proactive alerts on delays and mishaps.
- Tracking checked one by one Monitoring was entirely manual.
- Silence after the order No communication between purchase and delivery: the relationship broke off right at the critical moment.
Why they chose Qapla'
In B2B, punctuality is why a customer reorders. Imballaggi 2000 was looking for a way to know whether a shipment was in trouble before the customer did, and to stay in touch between order and delivery.
How they work today
Every status change reaches the customer with Imballaggi 2000’s branding, and the tracking page is personalised.
Problem shipments trigger an automatic alert, so the team steps in before the customer asks.
After delivery, the alerts become a space to suggest products: one more sales channel, built on shipments.
Before and after
Their words
"Thanks to Qapla' we have seen fewer requests for clarification, customers who are better informed and more satisfied, and a delivery that has gone from a simple logistics task to a real lever for branding and loyalty."
