Shoe and accessories retail

Pittarello: one integration for all couriers and 40% fewer shipment queries

Online orders leave from different warehouses and stores. Pittarello has brought together Shopify Plus, OneStock and Qapla': the right $dc.W.location takes the order, the label goes out with the right courier and the customer always knows where the parcel is.

Network: 64 stores, about 1,100 employees
Markets: Italy and Austria
Stack: Shopify Plus, OneStock and Qapla'

At a glance

Who they are: Shoe and accessories retailer with 64 stores in Italy and Austria and about 1,100 employees.
The problem: Stock split between warehouses and stores, slow courier selection and shipment queries on the rise.
What they set up: Multi-courier labels, centralised tracking and branded notifications, integrated with Shopify Plus and OneStock.
The result: -40% shipment queries and +35% shipments in 2024 compared with 2023.

-40% requests "Where’s my parcel?"

+35% shipments in 2024 vs 2023

1 integration for all couriers

64 stores

Before Qapla'

Orders from several locations Different warehouses and stores, with stock stuck in the shops.
Slow courier selection Every shipment required a manual decision.
Growing shipment queries More orders, more questions to customer care.

Why they chose Qapla'

Pittarello wanted a way to ship orders from the $dc.W.location closest to the stock without multiplying integrations and procedures. The project, with the integration handled by ICT Sviluppo, combines the OneStock OMS, which assigns the order, and Qapla', which manages couriers, labels and alerts.

How they work today

OneStock assigns each order to the most efficient warehouse or store and, if the product is not available, automatically reallocates it.

Qapla' prints the labels with the right courier, centralises tracking and sends the customer notifications with Pittarello branding.

Shipping alerts host banners and product suggestions: after-sales becomes a selling space.

What they use Print labels Tracking Notifications API and webhooks

Before and after

Before	With Qapla'
Stock stuck in stores	Orders assigned to the most efficient $dc.W.location
Slow courier selection	All couriers through a single API integration
Growing shipment queries	-40% shipment queries

Their words

"Qapla' is now a consolidated partner, who has supported us as our shipping volumes have grown, allowing us to manage all couriers through a single integration and with great flexibility."

Luca PittarelloeCommerce Manager, Pittarello

Pittarello’s tracking page and emails

The customer follows the parcel without leaving the Pittarello brand. Every update is also a shop $dc.W.

Shipment status The same steps for all couriers, in Pittarello’s colours and logo.

Current collections Banners and products on the page the customer reopens several times before delivery.

Blog articles Brand content on the page and in the emails, at every status change.

How tracking emails and the tracking page work